DISTRIBUTION ONE, INC. – BURLINGTON, NJ. MARCH 2008– PRESENT
Creative Director/ SR. Interactive Web Developer
Directed the creative department so that the environment, culture, team, capabilities, tools, processes, expectations, work style and other elements supported the strategic goals and brand of Distribution One
- Ensured that the creative department operated in an efficient, profitable manner.
- Lead the unified process of marketing/concept/design and post-production execution.
- Worked collaboratively with partners, participated in company meetings, and made recommendations for changes to the creative function to meet market changes,competitive threats or to support strategic plans.
- Followed usability guidelines and standards to produce static, dynamic and interactive content
- Developed business collateral materials for marketing campaigns.
- Used Adobe Creative Suite, Dreamweaver, Flash, Action Scripting, HTML, IIS, ASP, CSS, XML, PHP, MYSQL, Ajax and JavaScript to develop corporate and ecommerce web sites.
GIECO INSURANCE – WASHINGTON, DC. SEPTEMBER 2007– MARCH 2008
Web Developer/Consultant
Contracted by GEICO to assist the Internet Business Unit, with maintenance, redesign and development of GIECO’s corporate web sites. Followed usability guidelines and standards to produce static, dynamic and interactive content such as Google Maps API, online applications, video streaming and search functions for various sites and landing pages under the GEICO umbrella.
- Developed business collateral materials for marketing campaigns.
- Developed Landing Pages for internet campaigns
- Used Adobe Creative Suite, Dreamweaver, Flash, Flash Video Encoder, Action Scripting, HTML, CSS, XML, PHP, MYSQL, JavaScript to develop static, dynamic and interactive content such as online applications, video streaming and search functions for various sites and landing pages under the GEICO umbrella.
SUPREME MARKETING GROUP - PHILADELPHIA, PA. JANUARY 1999 – SEPTEMBER 2007
Senior Graphic Designer / Web Developer
Provided SMG with the design of print and web related material for all clients. Clients included Diplomat Records, DJ Envy, DJ Omega, Hpnotiq, Johnson C. Smith University, Red Bull, St. Augustine's College, Temple University, Winston Salem State University and more.
- Responsible for the conceptual design of the SMG logo, website and brand related products.
- Used the Adobe Creative Suite to create corporate identity and collateral projects.
- Designed items for Direct mail, signage, trade shows and exhibitions.
- Developed business collateral materials for marketing campaigns.
- Responsible for the conceptual design and development of the SMG website.
- Used Adobe Creative Suite, Dreamweaver, Fireworks, Flash, Action Scripting, XML, HTML, CSS and JavaScript to design and develop corporate and ecommerce web sites.
LASERMATION, INC - PHILADELPHIA, PA. DECEMBER 2003 – MARCH 2005
Graphic Designer/Web Designer
As a part of the design team, handle all graphic needs of Lasermation clients. Accounts included Verizon, the NCAA, Merck, Rock Star Games, Bank of America, Wachovia Bank, NASA, John Deer, Villanova University, the Ford Motor Company, Astara Zenica, the Coca-Cola Bottling Company, the YMCA, Unisys, Bonus Marketing, the TV Land Network and more.
- Developed specialty advertising and promotional materials for marketing campaigns.
- Generated Adobe Photoshop, Illustrator and Corel Draw files from customer art.
- Designed and developed company web site. In charge of complete web site development: was responsible for creative direction, design, and site structure.
- Produced true type fonts using Adobe Illustrator, Adobe Streamline, Corel draw and Macromedia Fontographer.
- Worked closely with Production Manager and Owner on a database driven online catalog.
- Used Adobe Creative Suite, Fireworks, Dreamweaver, ASP, HTML, CSS and JavaScript to design and develop corporate web site.
- Developed items for vector output for processes including, screen-printing, etching, stencils, heat transformation, dia-sublimation and laser engraving.
- Utilized Epilog and Radius laser for engraving.
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CHERRY FRESH DESIGNS - PHILADELPHIA, PA NOVEMBER 1998 – PRESENT
Founder and Principal Designer
Managed full service print, web and multimedia design agency, providing conceptual and custom graphic design for clients in educational, marketing, retail, professional services, non-profit organizations, high-tech and fashion industries. Led design direction, maintained client relationships and managed all sales efforts. Clients included Clients included Fun House Entertainment, the NAACP Philadelphia youth chapter, Alphatel, Inc., Play-On Athletics, the Making Men Mentoring Program, Juici Beverages, Zion Baptist Church, Echo Soul Publishing, New Media Designs, Trustice Books, Quintessence Multimedia, 4th Quarter Cafe and more.
- Responsible for the conceptual design of client logos and brand related products.
- Designed and developed interactive corporate web sites.
- Used Adobe Creative Suite and QuarkXpress to design custom print related collateral.
- Developed business collateral materials for marketing campaigns.
- Used Adobe Creative Suite, Dreamweaver, Flash, cold fusion Action Scripting, HTML, ASP, CSS, XML, PHP and JavaScript to design and develop corporate and ecommerce web sites.
- Designed Custom T-Shirts for Screen Printing and Heat Transformation.
HAMPTON UNIVERSITY - HAMPTON, VA. JANUARY 1999 - DECEMBER 2003
Freelance Graphic Designer
As a freelance designer developed educational related and promotional items for various University Department Heads and Chairpersons.
- Developed business collateral materials for marketing campaign
- Designed textbooks, calendars, posters, and brochures for educational use.
- Worked closely with local publishing houses and printing companies to prepare files for print.
- Provided custom and conceptual graphic design for various University events.
- Created corporate identity, standards and guidelines for the University’s TV News Station.
- Used Adobe Creative Suite and QuarkXpress to design custom print related collateral.
- Commissioned by the Scripps Howard School of Journalism to create a logo and other visual material for new TV station's opening season.
- Performed large format file preparation, printing and mounting for many art exhibitions and events.
Education
BFA, Graphic Design Hampton University, 2002
MFA, Computer Arts Academy of Arts University, 2009
Professional Affiliations
AIGA